WE CREATE RELATIONSHIP MOMENTS®
ALONG THE ENTIRE CUSTOMER JOURNEY.
WHAT WE DO
We do this by focusing on four key areas, all of which are interconnected and indispensable to a successful CRM campaign.
DATA
We collect, manage, analyze and utilize data to overcome obstacles and develop a seamless customer experience.
We create and develop:
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- A single view of customer
- Connected ID across paid, earned and owned channels
- Data audits and playbooks
- Audience and segmentation models
- Data journey maps
STRATEGY
We pinpoint the optimal message and action for each individual across their lifecycle.
We develop and manage:
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- Adaptive segments based on past, present and future insights
- Dynamic journeys shaped by customer actions
- Messaging and channel framework informed by paid, earned and owned insights linked to individuals to deliver real-time personalization
- Action accelerators – data signals and productive prioritization
CONTENT
We utilize the best data and empathic creativity to deliver personalization at scale, activating storytelling at every touchpoint.
Our toolbox includes:
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- Design systems and creative playbooks
- AI augmentation to transform and accelerate creation
- Device-specific creative libraries
- Taxonomy and tagging for automation
TECHNOLOGY
We embrace evolving and emerging technology to ensure seamless integration for enhanced customer engagement.
The result:
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- A single view of customer
- Connected data flows across media channels
- Real-time contact orchestration and activation
- Martech and AdTech integration
- AI activation and optimization on every platform
- Measurement across all channels enabling real-time optimization
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